Effective date: October 16, 2026
This notice explains what Norman (operated by BSR Agro Trade AG) stores in your browser. It is part of our Privacy Policy.
Strictly necessary storage is always on — the Service cannot work without it. The two optional categories — analytics and advertising measurement — can be switched on or off separately. How they start depends on where you are: in the European Economic Area, the United Kingdom, Switzerland, Brazil and Quebec both are off, and nothing is sent to Google, until you accept; elsewhere (including the United States and the rest of Canada) both are on by default and you can switch them off. Either way, you can change your mind here at any time, and we ask again after 12 months.
No choice saved yet — where you are, both categories stay off until you switch them on.
Switching a category off is the "Do Not Sell or Share My Personal Information" opt-out under California law and a withdrawal of consent under the GDPR. It takes effect immediately and removes that category's cookies set by normanfarm.ai.
The minimum needed for the Service to work. No consent is required for these; we inform you.
| Name | Type | Purpose | Lifetime |
|---|---|---|---|
| auth token | localStorage | Keeps you signed in | Until sign-out or 30 days |
| fmap.view | sessionStorage | Remembers map position while you navigate | Browser tab |
| fmap.baseLayer | sessionStorage | Remembers map layer (satellite / map) | Browser tab |
| fmap.searchPin | sessionStorage | Remembers your last map search | Browser tab |
| cookie-consent | localStorage | Remembers your cookie choice so we do not ask again | 12 months |
| cookie-consent-mode | sessionStorage | Remembers whether to ask first or notify, so the banner does not re-check your region on every page | Browser tab |
We use Google Analytics 4, provided by Google LLC, to understand how Norman is used: which pages are visited, which features are used (for example, a question asked or a field added), from which countries and devices, and where visitors came from. We use this only to improve the Service. Google Analytics does not log or store IP addresses, and we do not use Google Signals or advertising features in Analytics.
| Name | Set by | Purpose | Lifetime |
|---|---|---|---|
| _ga | Google Analytics (normanfarm.ai) | Random ID that tells returning visitors from new ones | 13 months |
| _ga_<ID> | Google Analytics (normanfarm.ai) | Keeps the current session together | 13 months |
We advertise Norman on Google. To know whether those ads work, the site includes the Google tag (gtag.js), provided by Google LLC. If you accept, Google may set the cookies below on normanfarm.ai to link a visit or a sign-up to the ad you clicked. We use this only to measure and improve our own advertising; we do not build profiles of you, do not sell data, and do not show you ads inside Norman.
A category you have not accepted (where we ask first), have switched off, or that a Global Privacy Control signal turns off isnot loaded at all: no cookies, and nothing is sent to Google for it — not even the cookieless signals Google's consent mode would otherwise allow.
| Name | Set by | Purpose | Lifetime |
|---|---|---|---|
| _gcl_au | Google Ads (normanfarm.ai) | Stores a random ID to attribute a sign-up to the ad campaign that brought you here | 90 days |
| _gcl_aw, _gcl_gb | Google Ads (normanfarm.ai) | Store the click ID (gclid / gbraid) when you arrive from a Google ad | 90 days |
| _gcl_gs, _gcl_ls | Google Ads (sessionStorage / localStorage) | Same click information kept in browser storage | Browser tab / 90 days |
| IDE, test_cookie | Google (doubleclick.net) | Google's own cookies on its domain, used for ad measurement and to check whether cookies can be set | Up to 13 months |
How Google uses data from sites that use its services is described on Google's page “How Google uses information from sites or apps that use our services” (search for that title). To block Google Analytics on every site, Google offers the Google Analytics Opt-out Browser Add-on. Personalized-ads settings are in My Ad Center in your Google account.
Map tiles are loaded from OpenStreetMap and Esri. Geocoding uses OpenStreetMap Nominatim. Weather comes from Open-Meteo. These providers receive your IP address and the map area you view, as any image request would. They do not set cookies on normanfarm.ai and we do not share your identity with them.
We honor the Global Privacy Control (GPC) signal: when your browser sends it, analytics and advertising cookies stay off and no banner asks you to accept them. This is your opt-out under California law and similar state laws. We do not track you across websites.
Use "Decline" above to remove the Google Analytics and Google Ads cookies. Sign out to remove the auth token. Close the tab to clear session storage. Use your browser's site-data settings to remove everything.
BSR Agro Trade AG · dev@bsr-agro.ch