Terms of Service

1. What Norman is — and is not

Norman is an AI-powered farming advisor. It answers agronomy questions, analyzes photos of crops, retrieves weather and registered-product information, and helps plan rotations and inputs.

Norman is a decision-support tool, not a licensed professional. Norman is not a Certified Crop Adviser, Pest Control Adviser, agronomist, agrologist or extension agent, and nothing in the Service is a professional recommendation, a prescription, or a substitute for one. Diagnoses from photos are probabilistic and may be wrong.

The product label is the law. Before applying any pesticide, herbicide, fungicide, fertilizer or other input, read and follow the label registered in your country, state or province. Where your jurisdiction requires a licensed adviser's written recommendation (for example, California for agricultural pesticide use), obtain one. You are solely responsible for every application, rate, timing and decision on your land.

2. Eligibility and account

• You must be at least 18 years old (or the age of majority where you live, if higher) and able to form a binding contract.
• Where Norman is available. Norman is currently offered to users in the Americas, Europe and Oceania; the sign-up form lists the countries. We do not offer the Service in countries that our AI providers do not support or that are subject to comprehensive sanctions (including Russia, Belarus, Cuba, Iran, North Korea, Syria, Venezuela and the occupied territories of Ukraine), and we have not yet opened it in Africa, Asia, Ukraine or the CIS. You may not use the Service while located in, or on behalf of a person or entity in, an excluded country, including through a VPN or a foreign phone number. You confirm that you are not on a sanctions list of the United States, the European Union, the United Kingdom or Switzerland.
• You sign in with a one-time code sent to your phone or to your e-mail address. Keep your phone and your e-mail account secure; you are responsible for activity under your account.
• One account per person. You may use the Service on behalf of a farm or business you are authorized to represent.
• We may suspend or close accounts that violate these Terms, abuse the Service, or appear automated.

3. Sign-in codes: phone and e-mail

E-mail sign-in. If you choose e-mail, Norman sends a one-time verification code and a one-tap sign-in link to the address you provide. These are transactional account messages; we do not send marketing e-mail. The link signs in whoever opens it, once, within 10 minutes — do not forward it. Each address can be used for one Norman account. E-mail is delivered through Cloudflare, Inc.; see the Privacy Policy.

Phone sign-in. If you choose your phone, Norman sends a one-time verification code to the phone number you provide, delivered as a WhatsApp message or an SMS text message. By entering your phone number and tapping "Send code to WhatsApp", you consent to receive these account-verification messages at that number. Consent is not a condition of purchasing anything.

• Messages are transactional: sign-in codes and, rarely, account-security notices. We do not send marketing messages.
• Frequency: one message per sign-in request. Message frequency varies with your sign-in activity — normally 1–3 per month; more only if you request more codes.
• Message and data rates may apply under your carrier's plan. Norman does not charge for messages.
• To opt out, reply STOP to any text message from Norman; you will receive one confirmation and no further messages (you will then need another delivery channel, such as WhatsApp, to sign in). You can also stop requesting codes, block the sender in WhatsApp, or delete your account.
• For help, reply HELP to any text message or email dev@bsr-agro.ch.
• Neither carriers nor WhatsApp are liable for delayed or undelivered messages.

Supported carriers: major carriers in the countries where Norman is available; availability may vary by carrier and region. Messages are delivered through Bird (MessageBird), by SMS or over WhatsApp (a service of Meta Platforms, Inc.); see the Privacy Policy.

4. Acceptable use

You agree not to:

• use the Service for anything unlawful, or to harm people, animals, crops or the environment;
• upload content you do not have the right to share, or that contains other people's personal information;
• attempt to extract the underlying AI models, prompts or data, or use the Service to build a competing product;
• scrape, crawl, overload, probe or disrupt the Service, or circumvent access controls or rate limits;
• misrepresent Norman's output as a licensed professional's recommendation.

5. Your content and data

You own what you upload — questions, photos, documents, field boundaries, records. You grant us a license to store, process and display it to provide the Service, and to use it in anonymized, de-identified form to improve Norman. We do not sell your data, and we never use your content for advertising. We measure how Norman is used and whether our ads work with Google Analytics and the Google Ads tag, subject to your cookie choice (where the law requires it, only after you accept); see the Privacy Policy and Cookie Notice.

We may remove content that violates these Terms. You can delete your fields, records and conversations at any time, and request deletion of your account by email (dev@bsr-agro.ch); deleted data is purged within 30 days except where law requires retention.

6. Our content and intellectual property

The Service, its design, software, text, models and trademarks (including "Norman" and the Norman logo) belong to BSR Agro Trade AG or its licensors. You get a limited, revocable, non-transferable right to use the Service for your own farming or advisory work. Weather, satellite and registry data come from third parties under their terms.

7. Fees

Norman is currently free. If we introduce paid plans, we will say so clearly, show prices before you commit, and you will not be charged without agreeing. Paid features, if any, are governed by the plan terms shown at purchase.

8. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT ANY DIAGNOSIS, RECOMMENDATION, RATE, FORECAST OR REGISTRATION STATUS IS CORRECT, CURRENT OR SUITABLE FOR YOUR CONDITIONS. AGRICULTURE INVOLVES RISK; CROP LOSS, REGULATORY ACTION AND OTHER OUTCOMES REMAIN YOUR RESPONSIBILITY.

9. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, BSR AGRO TRADE AG AND ITS OFFICERS, EMPLOYEES AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST CROPS, LOST DATA OR BUSINESS INTERRUPTION, ARISING FROM YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM IS LIMITED TO THE GREATER OF USD 100 OR THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM. Some jurisdictions do not allow these limits; they apply to the extent permitted where you live.

10. Indemnity

You will defend and indemnify BSR Agro Trade AG against claims arising from your content, your use of the Service, or your violation of these Terms or of applicable law, including pesticide and environmental regulations.

11. Changes and termination

We may change the Service or these Terms. For material changes we will notify you in the Service or by phone/email at least 14 days before they take effect; continued use after that is acceptance. You may stop using the Service and delete your account at any time. Sections 5, 6, 8, 9, 10, 12 and 13 survive termination.

12. Governing law and disputes

These Terms are governed by the laws of Switzerland, without regard to conflict-of-laws rules. Courts in Geneva, Switzerland have exclusive jurisdiction, except that you may bring claims in your local small-claims court if they qualify, and nothing here limits rights you have as a consumer under mandatory law where you live (including US state consumer-protection law and Canadian provincial law).

Before filing, contact us at dev@bsr-agro.ch; most issues are resolved in days.

13. General

These Terms and the Privacy Policy are the entire agreement between you and us about the Service. If any part is found unenforceable, the rest stays in effect. Our not enforcing a term is not a waiver of it. You may not assign these Terms; we may assign them to a successor of the Service with notice to you. Nothing here creates a partnership, agency or employment relationship. Third-party services used by Norman (maps, weather, messaging, Google tags) are subject to their own terms.

14. Contact

BSR Agro Trade AG · Rue De-Candolle 24, 1205 Genève, Switzerland
dev@bsr-agro.ch · +41 44 688 01 05